Web Analytics

Modern web analytics tools provide a wealth of numbers and charts that, at first glance, say little about a website’s specific goals, strengths, and weaknesses. Only those who understand how to analyze web statistics in a goal-oriented manner and interpret them correctly can really exploit the potential of the evaluations.

Learning Goals

• Get a sound overview of the correct interpretation of website statistics and web controlling data
• Learn how to read reports and analyses regarding your individual goals and how to make your business goals measurable with the help of the right key figures
• Learn how to optimize navigation, content, marketing channels, and landing pages
• Understand which tools can be used and which of these is the right one for you

When and where

• When: 11.10.2022, 15.00-17.00 hrs (CET)

• Where: Online via MS Teams

• Language: English

 Who can participate?

• This workshop is offered as part of the Axel Springer internal upskilling program.
• All colleagues of Axel Springer SE and its subsidiaries can participate

If you want to know more about our activities or want to share your ideas and topics with us, we look forward to hearing from you.