When: 11.05.2023
Time: 3:30pm – 4:30pm (CET)
Level: Beginners
Language: German
Where: Virtual via MS Teams
You don’t know anything about Snapchat and want to have a say? You’ve opened the app and need help understanding what all these functions are good for? If you wish to understand Gen Z, you have to understand their platforms – we’ll give you a crash course and show you how the app works.
Learning goals
- What is the target audience on Snapchat?
- What topics are important to them?
- How does the app work?
- Localization with Snap Map.
- Snap Lenses – how does augmented reality work in the app?
- Snapchat Shows – video content on Snapchat.
- Snapchat Spotlight – Snap’s answer to TikTok?
Target group
All content creators at Axel Springer who work with Snapchat and want to learn more about augmented reality.
Who can participate?
Open to all colleagues from Axel Springer and its subsidiaries.