This seminar introduces media professionals to Data Analytics with a focus on Editorial Analytics. The goal is to understand how data can be utilized for data-informed decision-making in media companies and how to combine data and gut instinct to establish a data-informed organization.
The seminar will be split into 3 short modules:
- Introduction: Why Editorial Analytics Matters
- Deep Dive: Data Literacy, Content Insights & Audience Development
- Outlook: Data Science and Product Development for Editorial Analytics
When and where?
Module 1: November 10th, 3:30-5:30 pm (CET)
- Module 2: November 17th, 3:30-5:30 pm (CET)
- Module 3: November 24th, 3:30-5:30 pm (CET)
- Where: Online via MS Teams
- Language: English
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