This seminar introduces media professionals to Data Analytics with a focus on Editorial Analytics. The goal is to understand how data can be utilized for data-informed decision-making in media companies and how to combine data and gut instinct to establish a data-informed organization.

The seminar will be split into 3 short modules: 

• Introduction: Why Editorial Analytics Matters
• Deep Dive: Data Literacy, Content Insights & Audience Development
• Outlook: Data Science and Product Development for Editorial Analytics

When and where?

• Module 1: November 10th, 3:30-5:30 pm (CET)

• Module 2: November 17th, 3:30-5:30 pm (CET)
• Module 3: November 24th, 3:30-5:30 pm (CET)
• Where: Online via MS Teams
• Language: English

If you want to know more about our activities or want to share your ideas and topics with us, we look forward to hearing from you.