Journalism School

We combine the advantages of a traditional journalism school with those of a classic traineeship. With us, you get the most progressive training with the best chances of a subsequent permanent position in an inspiring environment.

Tech Program

For us, technology and journalism belong together. We train tech talents who drive media innovation and strengthen the future of digital journalism. With us, you work hands-on in one of Europe’s leading media and tech companies.


We make Axel Springer employees future-proof. Our learning and further training programs are innovative and technology-supported. Anyone who wants to deepen their existing skills or learn new ones will find the right partner in us.

Knowledge Network

The Knowledge Network team acts as a network organization that follows the motto “Using the power of the group!” We connect experts from the Axel Springer group, facilitate collaboration across brands to create synergies and become more efficient.

“We are making independent journalism future-proof. Interdisciplinary work is an important key. For us, technology and journalism belong together. It becomes magical when we combine the best of both worlds and something new emerges from it.”

 Niddal Salah-Eldin
Managing Director

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👋 Greetings from @microsoftdeutschland in Berlin - Unter den Linden!

During our WanderTech, we had the privilege of hearing from Carl Achilles, who delivered a captivating presentation about the future of work.

🔍 What is a WanderTech, you ask?
It is our way of providing fresh perspectives to our tech talents. We`ve been exploring industry trends throughout the year by visiting leading companies.

So, what lies ahead of us? Microsoft`s answer is an AI tool called "Copilot". It only promises to revolutionize your work life! No more spending hours finding the correct Excel function, animating all the slides in PowerPoint, or reading through long email correspondence in Outlook! Sounds great, right?!

Only one question was left unanswered: Will there be a day when bots can communicate with themselves?

Big thanks to Wolfgang Kestelspitz and Carl Achilles for making this day possible. 🙏

#FutureOfWork #AI #Microsoft #Innovation

KI-Woche für die Journalistenschülerinnen und Journalistenschüler an der FreeTech - Axel Springer Academy: Von promten über Ethik bis zur Verifikation war alles dabei. Vielen Dank für die spannenden Einblicke: Stefan Voss, Katharina Neubert, Can Baylos, Dennis Albrecht Gersonde, @danielboecking, @paddema, @macnicolae 🙏🏼 #ki #journalismus #futureproofing #midjourney #chatgpt ...

special projects

Mind Stories

The vision behind Mind Stories is to provide a comprehensive insight into the complexity of mental health which at the moment is one of the most popular topics on social media. To deliver our content, we produced smart and informative video content supported by Snapchat’s AR lenses.

Berlin 2033

In the next ten years, Berlin will face significant challenges. However, many exciting developments are also on the horizon.
Will Berlin master these challenges, or will problems arise?
A team of journalists and tech talents from the FreeTech Academy dare to take a detailed look into the future of Berlins climate, art and fashion scene.

it's kosher habibi

We found that Jewish-Muslim friendships are not only possible, but that they exist in a wide variety of age groups and in a wide variety of forms. We met four pairs of friends and asked them what makes their friendship special and whether there is any truth to the prejudices against Jews and Muslims.

Career with apprenticeship

This series is about exciting, special and interesting apprenticeships. Because even without a degree, you can make a career start! Trainees and apprentices who already have both feet on the ground take readers into their everyday lives, show them what they do and tell them what they can do after completing their training.


They do everything to save Europe.
Climate change is leading to extreme weather events in Europe with increasing frequency. Storms, floods and heat leave suffering and destruction in their wake. Across Europe, our team met 29 HEROPEANS, people who don’t give up after their personal climate catastrophe.

Words & Weapons

A war is raging in Ukraine – also over the truth. Missiles and tanks are accompanied by lies and propaganda. The word becomes a weapon, or it is banned. This project shows how international media professionals report on the war in Ukraine.

The Deepfake Report

We – an international team of journalists and tech students – dared the experiment: Can we create convincing deepfake videos of politicians in a few weeks? And if so, how do you react to it?

We train you for these brands

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