Wir verbinden die Vorteile einer traditionsreichen Journalistenschule mit denen eines klassischen Volontariats. Wir bieten nicht nur die fortschrittlichste JournalistInnen-Ausbildung im deutschsprachigen Raum und Kontakte zu Top-JournalistInnen, sondern auch ein inspirierendes Umfeld.

Tech Program

Technologie und Journalismus gehen bei uns Hand in Hand. Deshalb haben wir ein innovatives Tech Program für junge Tech-Talente ins Leben gerufen, die die Zukunft von technologiegetriebenen Medieninnovationen vorantreiben. 


Wir machen unsere Mitarbeiterinnen und Mitarbeiter zukunftssicher. Durch innovative, technologiegestützte Lern- und Weiterbildungsprogramme ermöglichen wir unseren Kolleginnen und Kollegen bei Axel Springer, ihre vorhandenen Skills auszubauen.

„Wir machen unabhängigen Journalismus zukunftsfähig. Interdisziplinäres Arbeiten ist dafür ein wichtiger Schlüssel. Technologie und Journalismus gehören für uns zusammen. Magisch wird es, wenn wir das Beste aus beiden Welten miteinander verknüpfen und daraus etwas Neues entsteht.“

Niddal Salah-Eldin

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Interview training is an important and integral part of the journalism training. Our J-Talents train their interviewing skills in several workshops, always with the changing guests. This week, actress @sandrajuliareils was our guest. It was an exciting experience for our J-Talents and also for herself. "I really enjoyed learning with the young journalists," she says. Thank you very much for your visit, dear Sandra!

#digitaljournalism #journalistenschule #axelspringer #volontariat #interview #interviewtraining #journalism #journalismus

“The Power of LinkedIn” for journalists.

Most journalists usually use Twitter, Instagram and Facebook. LinkedIn does not automatically come up to their mind when it comes to leveraging it as platform for their journalistic work. ✍️

Hence, @minasaidze (Data Lead Axel Springer SE, Tech Evangelist FreeTech Academy and LinkedIn Top Voice) shared with our journalism talents from Team 32, why LinkedIn is crucial for journalists and how they can leverage the power of it.

The key take-aways are:
➡️ you can boost traffic, by sharing your article and being featured by LinkedIn News
➡️ shape public debates and reach decision-makers in business and politics
➡️ get acknowledged for your work in your industry and boost your career portfolio
➡️ provide consistent content quality which matters more than the number of likes
➡️ find relevant sources and establish trust through community building

In the past, we have also seen that C-level executives are breaking stories on LinkedIn, instead of sharing it with the press first.

Hence, we are delighted that the participants of the workshop shifted their perspective on the platform and might utilize it in the future.

Thanks to everyone who joined us!

#Journalism #Media #LinkedIn #Community #FreeTechforFuture

Congratulations, Kristin!
Our esteemed colleague, formerly "Head of Academic Affairs," has now taken on the role of Deputy Head of the FreeTech School of Journalism. She succeeds Rudolf Porsch, who recently retired from his fulltime position at Axel Springer after a great and successful span of more than 35 years at the company.

In her new role, Kristin will be able to sharpen the interdisciplinary nature of J-Talent and Tech-Talent training and drive journalistic innovation topics even more than before.

"Working on journalistic challenges in such a consistently interdisciplinary way is a real dream job. Developing ideas together with talented young people and seeing new things emerge from them is just great. The goal of the entire FreeTech team is to make journalism fit for the future - that's what I continue to stand for."

Kristin has worked at the School of Journalism since 2014. Previously, she was a reporter and anchor at @bild . She covered News, Showbiz, and Politics. Kristin also worked as a producer for the @bbc, @npr, and @skynews.

Here she is: Mariia Vodopianova, Interaction Design student at @codeuniversity and Tech Talent at!
We are very happy to have you on board Mariia!
Let's hear what she has to say:

“I believe that what started as a collection of news stories, should be an informative experience. Let's create stories and experiences designed for interaction as well as information. Designed for values such as playfulness, tactility, and engagement, as well as the public interest. These stories are created at the intersection of journalism and interaction design, the process that I am part of at FreeTech."

#journalism #technology #interdisciplinarity #education #freetech #axelspringer #ausbildung #interactiondesign

We recently saw @paulronzheimer as one rarely sees him: sitting on a balcony, mountains in the background, relaxed, on vacation.
And yet: the war in Ukraine was, of course, the main topic of our discussion that evening.

Paul revealed to our Journalism Talents, how he manages to "switch off" despite everything, how close he really is to Vitali und Wladimir Klitschko and why he sometimes has a guilty conscience towards his mother.

Thank you for this exchange and the great insights on this special evening, dear Paul!

"How did you do that" - is a new internal format, where top-speakers share their experience and knowledge and our talents have the opportunity to learn from the best.

#journalism #learning #interdisziplinarity #technology #axelspringer #freetech

On the 1st of July Grischa joined the FreeTech Academy as Program Manager. We are very happy, dear Grischa, to welcome you to our team!

"As a native Berliner, I would rather start my introduction without an official greeting: hardly anyone in the city cares about that anyway. Which is a shame.
After studying visual communication, I learned at the Axel Springer School of Journalism in Hamburg, that a "Moin" can make a huge difference.
For 12 years at @welt, everything revolved around digitization, product development, subscriptions, and innovations. What was particularly good is that I was able to try the things out right from the start, especially in the „Wild West“ times of the Internet.
As a teacher's child and father of three young children, I was finally drawn to my second professional passion – pedagogy and teaching, for which I went back to the elementary school, where I spent three years teaching arithmetic, abstract painting, and English prepositions.
Journalism was missing though, so I switched back to the media business at @tagesspiegel and now to the Here journalism, teaching, tech, and innovation come together - I'm very happy about this homecoming and the fantastic team at FreeTech Academy and beyond."

#freetechforfuture #tech #technology #journalism #interdisciplinarity

Our interdisciplinary approach makes independent journalism future-proof! This is what we are convinced of!

When talents from different nations and different disciplines such as software engineering, interaction design, product management, and journalism meet, magical moments are created.

We create a fear-free and inspiring space where all talents, lecturers, and experts from different fields come together to address problems and create solutions.

The cooperative use and further development of approaches and mindsets have so far produced spectacular results such as:

- Project: The Deep Fake Report
- Project: Hong Kong Diaries
- Project: Heropeans

More information on these projects, you will find in our BIO.

#InterdisciplinaryProject #journalism #academy
#tech #freetechforfuture #techinfusedjournalism #womenintech #coding #technology #software #design #productmanager #apply #germany #softwareengineer

besondere projekte

The Deepfake Report

Die Frage: Können wir in wenigen Wochen überzeugende Deepfake-Videos von PolitikerInnen erstellen? Und wenn ja: Wie reagieren sie darauf? Die Antwort gibt dieses Projekt.


Dieses Projekt erzählt Geschichten von Menschen in Europa, die sich trotz einer erlebten Klimakatastrophe nicht unterkriegen lassen, sondern für den Erhalt ihres Zuhauses kämpfen.

Hong Kong Diaries

Mit diesem Projekt werfen 17 junge JournalistInnen aus Deutschland einen Blick auf die Demokratiebewegung. Dem Team ist es gelungen, acht Menschen aus Hongkong dafür zu gewinnen, zwei Wochen ihres Lebens detailliert festzuhalten – stets in der Gefahr, verhaftet zu werden.

Für diese Marken bilden wir aus:

© Axel Springer SE 2022 – Die Axel Springer SE will der erfolgreichste Digitalverlag weltweit werden.